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Max Streaming Video Strategic User Research

Max Streaming Video – Strategic User Research

 

Max Streaming Video

 
 

Strategic User Research

 

Overview


The Max streaming video app was being enhanced and strategically positioned as a modernized expandable framework of components upon which an international family of streaming video services could be based. The product and design teams had created the "blueprint" of concept components and required international sentiment and usability testing of these foundational tools.

My Contribution


As a senior research consultant, I developed and executed a research strategy across London and Seattle. This involved creating a comprehensive research plan, discussion guides, and analysis tools to help align the international researchers and ensure team success. I collaborated with a UK vendor to conduct and analyze sessions, synthesizing final insights for stakeholders.

Impact


This research informed the product and design roadmap for the Max app, leading to prioritized design elements and refined interaction patterns. Key features, such as in-player discovery options and Key Moments sports navigation, were successfully implemented in the international rollout and played a foundational role in the user experience of the the Paris 2024 Olympic games.


 
Paul provided meaningful insights that instilled high confidence in the Player Blueprint interaction model across devices, ensuring the experience was optimized and well-received by users for the rollout.

He provided accurate perception sentiments, interaction insights, and content strategy recommendations that helped shape the In-Player Discovery rails, Key Moments Markers, Live and Upcoming Recommendations, and more, leading to a highly engaging experience that is widely used today.
— Sr Design Manger, Warner Brothers Discovery
 

 
Paul, our design colleagues shared how much they enjoy working with you and appreciate your contribution to team collaboration. Thank you for bringing your expertise and working style to our research work – it’s making our great team even better!
— Research VP, Warner Brothers Discovery
 

 
Paul’s exceptional ability to analyze large sets of data and extract valuable insights is a cornerstone of his contributions. His consistent application of a user-centered mindset ensures that the findings are not only relevant but also actionable for both design and business teams. His research is not just thorough but also highly precise, resulting in reports that are clear, visually compelling, and tailored to the needs of different stakeholders. His clear and precise communication of complex insights in an accessible way has made him an invaluable cross-functional partner, keeping all stakeholders informed and engaged.

Paul demonstrates a great deal of flexibility in his research approaches, adapting seamlessly to changing project needs. His high integrity in upholding the validity of his findings reassures all stakeholders of the quality of his work. His research has significantly influenced product strategies, ensuring that user needs remain at the forefront while driving the business forward.
— Sr Design Manager, Warner Brothers Discovery
 

 

NDA Project

I am unable to share detailed work products or insights from this project since I am under NDA.

 

Copyright © Paul Townsend