Online Greeting Card Experience
Motivational UX & Product Ideation
Overview
A greeting card company asked our team to help them evolve to become a “meaningful connections” company. We demonstrated our Motivational UX design framework (a combination of behavioral psychology, game theory and UX) and used it to generate, refine, and prioritize new product ideas.
My Contribution
I collaborated with a team to design an all-new 3-day workshop around the Motivational UX framework. I created competitive research brain fuel and led multiple rounds of ideation and prioritization. I also created a final executive team prioritization exercise to help rank and roadmap the top concepts.
Impact
The client generated strong concepts for a new target audience of millennial moms, and ranked and roadmapped their top 10 (and next 25) ideas.
Workshop Cadence
More Info
I’d be glad to share additional details about this successful project upon request.
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